Every Business Should Have Website Marketing
There are many different ways to advertise your business on the Internet. Placing banner ads, orchestrating an email marketing campaign and tactfully mentioning your business on industry related forums and message boards are just a few of the popular options for Internet marketing. Another Internet marketing strategy involves creating and advertising a website to promote your business.
You can use your website in a number of ways. Some of these ways include providing more information about your business and the products or services you offer, letting potential customers know how to reach you and even selling your products and services via the website. This article will highlight the advantages of using a website to market your business and will outline some of the ways the website can be useful.
One great advantage to using a website to market your business on the Internet is that you can place descriptions and photos of the products or services your business offers. This is important because many consumers use the Internet when researching products and services.
Having an online presence gives your business an advantage over the competition because consumers are much more likely to select your products or services over the products and services offered by your competitors who do not advertise online.
Another advantage to marketing your business on a website is you can use the website to not only market but also sell your products directly. Again this can give you an edge over the direct competition.
Consumers who use the Internet to research products and services are often very anxious to make their purchases and they would be more inclined to select a retailer or service providers who offer the opportunity to purchase products or services online over a retailer or service provider who only allows for purchase in a store or via phone.
Still another advantage to using a website to market your business is the ability to reach a large, worldwide audience. The Internet essentially knows no boundaries and advertising on a website means the business owner can reach competitors around the world instead of being limited to their general location.
Advertising via other medium such as television, radio and the print media is somewhat limited and may only reach potential customers in a relatively small geographic area.
Another advantage to using a website to market your business is the Internet is available 24 hours a day around the world. This essentially offers you a storefront which is open 24 hours a day. While your competitors may be limited to their regular business hours, your website will enable you to reach your customers at any hour of the day.
This is especially important for reaching potential customers in other time zones and for reach customers in your own area who are simply too busy to shop for products or services like the ones you offer during regular business hours. Many potential customers work long hours and appreciate the ability to research and shop online after hours.
One final advantage to using a website to market your business is you can actually generate a profit from your website in other ways than through sales to customers. You can also use your website to generate income by selling advertising space to other business owners who are marketing their own products and services on the Internet. However, care should be taken when advertising on your website. First of all you should not sell advertising space to direct competitors.
This is important because this may cause you to lose potential business if potential customers opt to purchase product or services from competitors who advertise on your website. An ideal advertiser is one who offers products and services which do not directly compete with your own products or services but would be of interest to your potential customers.
You should also take care not to place too many advertisements on your website. This is important because too many advertisements may detract from your business and may cause you to lose potential customers.
Terry Detty enjoys quality Internet Advertising along with similar Website Promotion . Great results are seen when this Website Advertising is put to work.
Article Source: http://www.thecontentcorner.com
Increase Your Website Traffic With Article Marketing
Recently, the concept of marketing your website with articles has gained popularity. Many site owners are having articles written and published on various article directories. The reason is simple, traffic. The demand for quality content online never ceases. Smart webmasters realize that by providing this quality content and giving permission for other webmasters to republish their articles results in an excellent opportunity to expose their website to their target audience. Each article that you write and distribute gives you the chance to plug your site or newsletter in the about the author section. You can typically link directly to your site, and sometimes even can use HTML and link your primary keywords in the anchor text. This gives you some nice, relevant backlinks for more details visit www.ezines-success.com It’s not uncommon to receive thousands of unique backlinks for each article submitted, as over time your article will continue to be picked up for redistribution by other webmasters. That’s why article marketing is so popular; it’s a winning situation all around. Other webmasters can add your quality articles to their sites for free, and you get exposure and links. Everybody is happy. Writing a good article is actually surprisingly easy, especially if you are already an expert on your topic.
Articles only need to be about 300 - 500 words, and be well written and without spelling and grammatical errors. Even if you are trying to write about a topic that you are not as familiar with, you have options. Many webmasters outsource the creation of articles. If you visit any web freelance site, such as elance.com, you can usually find someone to write articles for you on any topic for between $10 to $40 per article. As with anything, buyer bewares. It’s best to give a prospective writer a small assignment first of only a few article to get a feel for the quality of their writing. Remember, the articles that you submit are representing you and your website. Quality matters. So, you have written your article, checked it for spelling and grammar and its ready to go…now what? You need to distribute your article to Article Directories, Article Announcement Lists and you can even submit your article directly to industry specific sites. Many article marketers find that using article submission software can speed up the time it takes to submit your articles. Article submission software also can help with the “where do I submit to?” question as well. The article submission sites and announcement lists come pre loaded with directories and other sites that accept submissions.
You can also add your own sites to the list. I highly recommend using an article submission software package to submit your articles. The time savings alone is substantial. Personally, I use the article submission software to submit to the “basic” directories & portals. Then, I go to Google and type in my topic and “submit article”. Usually, I will have tens or even hundreds more sites that cater specifically to the niche I am promoting. I then submit to those niche sites as well or go to www.effective-contents.com. This technique is not something I see being widely done, however, so there’s a good tip for you! There are also article submission services, such as the one at Article Marketer that will submit your article to a variety of article banks. This is very quick, hands off way to receive additional attention for your article. The traffic from articles submitted to niche sites as well as the directories is substantially higher than the traffic from articles submitted to directories alone. There you have it. Marketing your website with articles is a great way to get traffic, links and expose your website to new visitors. It’s easier than it sounds, even for those that think they can’t write. Just try it! Chances are you will be adding Article marketing to your standard internet marketing box of tricks.
Article Source: http://www.hobbyarticledirectory.com
For more details visit to my website: www.yourarticlecash.com www.article-writing-secret.com
Getting Roi On Your New Website: Do Your Internet Marketing Research
Let’s face it; a new website doesn’t come cheap nowadays. In fact, a professional web site can set you back thousands of dollars, and when you take into consideration just how much work is required in terms of design, planning, programming, and even content, it becomes apparent why it’s so essential to see a return on your investment. Internet marketing, particularly SEO, can help.
Of course, it’s hardly a secret that a successful website can see you earning astronomical amounts of money day in and day out and of course you can end up with thousands of customers from all over the world. In this respect, it simply cannot be denied that a professional website can by all accounts end up being one of the biggest and most lucrative business investments you’ll ever make.
Unfortunately however, there are millions of people out there who end up becoming despondent when their new website doesn’t live up to their expectations, in that it fails to generate the amount of money they were hoping for. When this happens, it is safe to say that their website is a failure, and as such, the efforts of the web development company were in vain as well.
After all, there’s not much point in having a great looking website if you’re the only one who even knows it exists. No, people will not simply start arriving at your website just because it’s such a great looking site. Remember, there are an estimated 3 billion websites out there and the number is growing daily. Furthermore, there’s no such thing as a gentleman’s agreement between competitors, in that your competitors are hungry for your traffic and your visitors. Also, if it’s easier for internet users to find the websites of your competitors, then you can bet your bottom dollar that that’s where they’ll be going. The main thing to remember is, if your website is not performing the way you want it to, and you’re not getting as many visitors as you had hoped for, then you simply don’t have the luxury of time to sit back and do nothing.
You could of course go and spend hundreds or thousands of dollars on printed advertising, just as you could spend a fortune on advertising your website on TV. But let’s face it; this type of advertising is beyond most people’s means, particularly when you consider that it will at most only be able to grab people’s attention for a few minutes. Even if you decide to give your website a makeover in terms of appearance, that’s still not going to achieve anything in terms of making people aware that your web site exists.
If you’re serious about exposing your website to the general population then you need to acknowledge the fact that SEO (search engine optimization) is the most powerful tool you have, in that it can effectively see your website appearing on the front page of search results when surfers type in certain search criteria. No, SEO is by no means rocket science but it will require a considerable amount of time in terms of website analysis and keyword research. Remember, Even though your website may currently rank high on Google search results for one particular keyword or keyword phrase, that doesn’t necessarily mean that your website will show up when internet surfers type in other related keywords or keyword phrases.
Generally speaking, a website owner can experience as much as a 50% increase in the number of enquiries they receive simply because their website is showing on the first page of Google search results based on a specific keyword or keyword phrase. However, what happens if this doesn’t happen for you even though your website is always on the first page?
You need to bear in mind that there are several factors which make it possible for you to get a ROI for your website, and SEO is just one of them. In other words, if you’re confident that your website’s appearance is as good as it should be, and your site is ranking highly in search results, and yet you’re still not getting the amount of business you had anticipated, then perhaps it’s time for you to take a look at your site’s content. By this I mean that you should try to see your website from a visitor’s point of view. Is your site easy to navigate around? Is it clear to visitors that they can easily send in enquiries, and is your copy well written and informative? Lastly, you need to re-evaluate what it is that you’re hoping will persuade customers to purchase your product or service. Furthermore, you need to understand your target audience because unless you can understand the type of people who will be visiting your site, you cannot tailor your content accordingly.
At the end of the day, you need to be willing to perform enough research and analysis. Providing you do, you can be virtually guaranteed you’ll notice an improvement in your website, and this of course will result in more traffic and higher conversion rates.
Andrew Plimmer is CEO of Suncoast Internet, SEO Sunshine Coast, web design and web development specialists. For more information on Internet Marketing go to => www.suncoastinternet.com.au/
Article Source: http://www.thecontentcorner.com
Use The Right Benefit Statements On Your Website (and In All Your Marketing)
The experts say you need benefit statements in all your marketing – on your website, on your brochures and flyers, in your 30-second introduction and in all types of advertising. This is true.
There could be so many benefit statements for your business, how do you choose?
Marketing is the process of communicating to people about your product or service so they can make a purchase if they perceive they want or need it. If they are not aware of it, don’t know how to purchase it or don’t perceive it fulfills a want or need, there can be no sale.
The key word in that paragraph is ‘perceive’. Your marketing, and therefore your benefit statements, should focus on the perception in the marketplace, not necessarily the actual benefit.
For example, in my business one of the greatest benefits many of my clients realize AFTER working with me is confidence. My clients’ confidence in their business abilities sometimes skyrockets. So why don’t I market based on this? Confidence is so important in business ownership. Prospective customers will often decide against making a purchase because they sense a lack of confidence in the seller.
When prospects are considering hiring me, they do not perceive that they have a confidence problem! Therefore, if I am marketing to my target market based on increasing their confidence, my marketing will fall flat. It will not connect with my target at all.
My target market comes to me mostly because they lack certain business knowledge or are overwhelmed by all the business stuff and need an advisor as well as a coach.
Here’s another example. A couple is having love life issues in their relationship, and a couples therapist is looking for clients. The actual problem may be that the man is not saying anything remotely romantic, and the woman is too critical. They don’t see it that way before they have gone through the therapy, so if the therapist markets herself based on men and women not communicating well, she won’t get these clients.
If, on the other hand, the therapist markets herself based on improving couples’ love lives, that will make an emotional connection and pique interest because that’s the perceived benefit they need. The actual benefit they receive is improved communication, but using that benefit in her marketing will not entice her target market to call.
Here’s your homework. List all of the benefits of doing business with you, then reexamine them to identify perceived vs. actual benefits by putting your feet in the shoes of your target market. Go get’em tigress!
Copyright (c) 2007 Audrey Burton
Article Source: http://www.approvedarticles.com
Top 10 Offline Website Marketing Tools
When ever most people think about marketing their website they think about “how can we get more traffic online” and yet they seem to totally disregard the Offline Website Marketing Tools already available free and in most cases they are already using.
I want to set about in this article to give you 10 Offline Website Marketing Tools that are guaranteed to give you traffic. However, one point to note, it will not be easy to track how many people are using these offline website marketing tools unless you ask them. So on your contact page on your website make sure you have a drop down box with these options in their. To often website owners only include online website marketing tools in their “How You Heard About Us” drop down boxes.
So let us get started …
Offline Tool #1 - Put Your Website Address on Your Business Signs
If you are like my company we have spent thousands of dollars on advertising signs on our business at our location in Townsville Australia but it still amazes me as I visit other places and even countries, that businesses with really effective websites still do not advertise their web address on their signs.
Let me throw a few things at you … How would you like 37,000 per day to see you! You would do anything to get that sort of traffic wouldn’t you? Course you would. Well there are 200 - 300 business on the street where we are located and we have coming past our building everyday 37,000 vehicles, free traffic. Then why wouldn’t you as a business owner have your website address plastered all over your business signs. Do you realise that of the 200-300 business less than 10 actually have their website address on their business?
How crazy is that! This is free traffic. Never underestimate drive by traffic, and if you do not believe me then ask yourself a question, “Why do companies like Walmart, Harvey Norman, Coles Myer etc put their stores on main roads?” For the drive by traffic! It doesn’t matter whether you only get 100 cars a day or 1 million cars a day, having your website address on your signage means that as people go to work and see the address, they are more likely to have a look at your website as soon as they get to work than any other time. If a person has a particular need for your products, studies have shown, they are more likely to first check out your website, than actually come into your store.
Offline Tool #2 - Put Your Website Address On Your Vehicle
Just like the previous offline website marketing tool, this is a no brainer. If you have sign writing on your car for your business, would you forget to put your phone number on the car? Course Not (Mind you I have seen a few cars that have even forgot that) then why would you forget to put your website address on your car. If your business sells products and services via the internet, then you need to tell your customers where to find you.
30% of our car detailing traffic that I own actually comes from our vehicles and within that 30% over 60% of our business is derived from people seeing our cars on the road, then visiting our web address to see our prices and services and then booking their cars in. Never forget your website address on your vehicle.
Offline Tool #3 - Put Your Website Address in Your Yellow Pages Advertisement and White Pages Advertisement
The world seems to be obsessed with the Yellow Pages. It is truly a phenomenon. We page thousands of dollars to be in the Yellow Pages and the three things we check to make sure are in there are our Address, Telephone number and web address. Most people before they ring you, will in fact check out your website first. If the website address tells me nothing, then I simply move on to the one that has a website address that tells me what I need to know.
Offline Tool #4 - Put Your Website Address on Your Business Cards
Look this one is another one of those no brainers. Everybody in business should have an email address and website address and they should both appear on your business cards prominently. Since a large proportion of business these days is done through email then not having just your email address is costing your business. I know of some businesses that will not communicate with you through anything but email and the phone. They simply refuse to deal with people who have a fax because they want to save money.
Get your website address on your business cards. If you have only just gone and got them printed then go down to your local stationary supply company and buy some small stickers and stick them on the back. Might look tacky but at least your customers will know how to contact you.
Offline Tool #5 - Put Your Website Address on all Media Advertising
When ever you do any advertising at all, whether it is a leaflet drop or billboard advertising in Time Square (Nice if you can afford it) make sure that your website address is on the advertising. When people see your website address they are more likely to visit your site first before coming into your store. Many many important sales are made won or lost long before you ever see the customer and in many cases your website could be that deciding factor.
Offline Tool #6 - If you are sponsoring a Charity or Sports Group have your website included next to your name
If you have decided to sponsor a Charity or Charity Day or even a sport group then make sure that the Charity or Sporting group includes your Name and Your Website on their printed material. The human race is really quite bizarre as they are more likely to remember your website address than your telephone number. Just like before, if they see your details at a Charity or Sports function, then they are more likely to goto you then your competitors because your support your community, then make sure that the Charity or sporting group gives the customers a way to find you.
Remember to have your website address on all of their printed material and signage if possible.
Offline Tool #7 - Put Your Website Address on your Uniforms
One of the core reasons we give our staff uniforms is so that they are easily identifiable when they are out and about but more so, the uniforms make my staff walking billboards for my company. Most companies when developing their uniforms will only include their logos. My recommendation to everyone is to include your website address as well.
Many people have told me they have seen my staff at the shopping centre and seen our web address on their uniforms and that is how they have found us. Some of our biggest customers have come from the website address on their uniforms. This is one of the cheapest and free website marketing tools.
Offline Tool #8 - Put Your Website Address on all of your Business Merchandise
If you are creating merchandise to give to your customers, make sure you include your website address on the merchandise. In fact, it is less intrusive to include your website address on your merchandise than it is to include your telephone number. Let me give you an example. I am sitting in our business writing this article and I looked over at a Stainless steel mug that my brother gave me from Canada. The mug is a merchandise item from Prince George Savings Credit Union. I tried to look up their site and put in the usuals but all I got was spam sites. It was simply to hard for me to find them so I gave up.
I should note that this stainless steel mug takes pride and place on my desk in my office and I use it all the time. If they had their website address on this stainless steel mug then I could have easily looked up their website and maybe set up a bank account or invested some money with them but they have made it too difficult to do so.
If your merchandise is designed to push your name or market you in the workplace, then make sure you make it easy for your customers to find you. Remember, most people will go to your website rather then to call or visit your store first, simply to avoid the heavy sell.
Offline Tool #9 - Incorporate Your Website Address Into Your Logo
When I work with our SEO clients and their business coaches one of the things we look at is their logo. When I first setup our training and car detailing business, one of the things I did was to incorporate our website address in the logo. The core advantage to this is that where ever our logo is our website address is and it allows people to find an easy way to contact you.
Often when you are sponsoring teams at football games, the only information about you they allow is your logo. This means sometimes that it can be difficult to find you but if you include your website address in your logo, your customers will always have a sure fire way to find you.
Offline Tool #10 - Put Your Website Address On Your Press Releases
When ever you release a press release ensure that you put your website address on it. Many a time, media companies will actually include your website address, in particularly when they post information about your press release on their websites. I have noticed a trend at MSNBC, Ninemsn and CNN to do this. The advantage to you as the website owner is that the link they include in the text will be treated as a high quality link than any other, because most of these three sites have PR rankings of 8 or more which means this will help you in your webpage rankings in the search engines.
The other point to this is that you may find a traffic peak whilst your article is actually visible. For example, as a proud Australian I was heartbroken to hear about the death of Steven Irwin an Australian Icon and Legend and a proud Queenslander like me but when their family did the press releases they included the Wild Life Warriors website address on the press release. Virtually every single media outlet around the world has posted the website address on their websites which means this website is doing outstandingly well. At least in this tragic circumstance there will be some good come out of it.
To finish off, I want to reiterate the 10 Offline Website Marketing Tools you should be utilising -
Offline Tool #1 - Put Your Website Address on Your Business Signs
Offline Tool #2 - Put Your Website Address On Your Vehicle
Offline Tool #3 - Put Your Website Address in Your Yellow Pages Advertisement and White Pages Advertisement
Offline Tool #4 - Put Your Website Address on Your Business Cards
Offline Tool #5 - Put Your Website Address on all Media Advertising
Offline Tool #6 - If you are sponsoring a Charity or Sports Group have your website included next to your name
Offline Tool #7 - Put Your Website Address on your Uniforms
Offline Tool #8 - Put Your Website Address on all of your Business Merchandise
Offline Tool #9 - Incorporate Your Website Address Into Your Logo
Offline Tool #10 - Put Your Website Address On Your Press Releases
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Article Source: http://www.thecontentcorner.com
