Use The Right Benefit Statements On Your Website (and In All Your Marketing)
The experts say you need benefit statements in all your marketing – on your website, on your brochures and flyers, in your 30-second introduction and in all types of advertising. This is true.
There could be so many benefit statements for your business, how do you choose?
Marketing is the process of communicating to people about your product or service so they can make a purchase if they perceive they want or need it. If they are not aware of it, don’t know how to purchase it or don’t perceive it fulfills a want or need, there can be no sale.
The key word in that paragraph is ‘perceive’. Your marketing, and therefore your benefit statements, should focus on the perception in the marketplace, not necessarily the actual benefit.
For example, in my business one of the greatest benefits many of my clients realize AFTER working with me is confidence. My clients’ confidence in their business abilities sometimes skyrockets. So why don’t I market based on this? Confidence is so important in business ownership. Prospective customers will often decide against making a purchase because they sense a lack of confidence in the seller.
When prospects are considering hiring me, they do not perceive that they have a confidence problem! Therefore, if I am marketing to my target market based on increasing their confidence, my marketing will fall flat. It will not connect with my target at all.
My target market comes to me mostly because they lack certain business knowledge or are overwhelmed by all the business stuff and need an advisor as well as a coach.
Here’s another example. A couple is having love life issues in their relationship, and a couples therapist is looking for clients. The actual problem may be that the man is not saying anything remotely romantic, and the woman is too critical. They don’t see it that way before they have gone through the therapy, so if the therapist markets herself based on men and women not communicating well, she won’t get these clients.
If, on the other hand, the therapist markets herself based on improving couples’ love lives, that will make an emotional connection and pique interest because that’s the perceived benefit they need. The actual benefit they receive is improved communication, but using that benefit in her marketing will not entice her target market to call.
Here’s your homework. List all of the benefits of doing business with you, then reexamine them to identify perceived vs. actual benefits by putting your feet in the shoes of your target market. Go get’em tigress!
Copyright (c) 2007 Audrey Burton
Article Source: http://www.approvedarticles.com
5 Proven Ways To Boost Your Website Traffic Through Article Marketing
The most effective way to send instant traffic to your new website and boost your search engine rankings is through Article Database Marketing.
This internet marketing method is mostly low maintenance or does not have to cost you a red cent if you are prepared to spend more time submitting your articles. I personally prefer to spend a few dollars to have my articles submitted on auto-pilot but I understand that not everyone is in that financial position.
Here are 5 ways that article marketing can boost your traffic and significantly increase your earnings:
1. You submit your article to the major article databases and a visitor to one of these sites clicks the link in your article database which leads directly to your product page.
2. A visitor to one of the databases uses your article for their website or newsletter content. To do this they are required to keep your resource box intact when reposting the articles on their own pages. A visitor to THEIR site then clicks a link in your resource box. This traffic can really add up over time as your article appears on more and more websites. The success of your article will depend on the quality of the writing, the subject at hand and the size of your target market.
3. You submit an auto-responder email link in your resource box which captures the prospects email address. These emails links are usually incentivised by offers of a free report or download. You now have another addition to your mailing list and any mailings going out to this prospect will of course have links back to your site. This is a great way to build longterm traffic as will the following steps.
4. The more articles submitted the higher your search engine rankings will increase. Always use your important targeted keywords as the linking text in the resource box of your article. This will greatly improve the positioning of your sites in the major search engines for your chosen keywords. Keep the number of links in your resource box to one or two.
5. Many of the major article sites like Ezinearticles and Goarticles have magnificent Page Ranking(PR) in Google, Yahoo and other search indexes so any articles submitted to their databases are quickly snapped up by the search engines. It is not unusual to see your article pages at the databases getting top rankings for just having submitted it. Choose your article title keywords carefully. So, traffic can come straight from the search engines to your article on the databases thus increasing your link visibility and eventually, overall traffic.
These are just a few of the ways that article marketing can provide a welcome boost in website traffic. There are many others but just looking at these you can see that only a fool would miss out on this chance to increase web traffic and subsequently their overall monthly income.
Article Source: http://www.approvedarticles.com
