Article Marketing Strategies: 21 Ways To Use Your Articles For Maximum Website Exposure
Most people think article marketing is just about getting links. They couldn’t be any more WRONG!
Article marketing is about getting your messages (in the form of articles) out to as many prospects as possible in as many ways as possible.
Here are 21 ways to use your articles so you can build your business:
1. Send your top article placements via email to current clients.
2. Send your top article placements via email to former clients.
3. Send the top article placements via email to prospects. This is how PR LEADS Article Marketing Expert client Kevin Berchelmann scored a $50K+ client!
4. Post reprints on your website. Note - Turn your article placements into PDFs. Do NOT link to your top article placements. This will take people off your website!
5. Include your article placements in book proposals. Roxanne Emmerich, Dr. Vicki Rackner, Dr. Karen Sherman and many other clients of mine have used this strategy to win major book publishing deals.
6. Include your articles in new business proposals.
7. Include your article placements in new business PowerPoint presentations.
8. Add your articles and/or mention your placements in your blog.
9. Add the articles to your newsletter. Remember, your newsletter isn’t ALL about selling. It’s about building relationships based on trust. The way to earn trust is to educate your prospects with powerful knowledge that only you can provide in articles,
10. Mention your article placements on the front page of your website. For example, put across the top of your website: As see on About.com, MarketingProfs, CEO Refresher and Small Business CEO Magazine. Then down the right hand side of your website, put links to your PDF versions of your article placements.
11. Send print copies of your article placements to your current clients.
12. Send print copies to your former clients.
13. Send print copies to your prospects.
14. Mention your article placements in you website bio.
15. Mention your article placements in your speech introduction.
16. Create a list of all the top article placements and post it to your website’s “newsroom” section.
17. Add your articles to your Facebook page.
18. Twitter about your article placements.
19. Turn your articles into video articles and post it to YouTube, Viddler and other video syndication websites.
20. Use your articles as a list building mechanism. Check out how Shane Ellison uses his articles on his website: www.thepeopleschemist.com/articles to build his list.
21. Mention your article placements in the P.S. of your email signature. For example, put… P.S. My article, “25 Ways to Make Money Using Articles” was just published on About.com. Now you can read it at (put your website URL where you put the text or PDF version of the article)
You don’t have to do all these steps. If you do only ONE of these steps, you will be doing more than you are now to build your business. Take action today to build your business with article marketing!
Now, start writing your articles.
Article Marketing Expert Eric Gruber uses the power of articles to create online opportunities for Internet marketers, small business owners and entrepreneurs who want more publicity, prospects and profits. Now, you can get his instant article writing templates that will help you write your articles in 30 minutes or less. For a limited time, you can get 3 of his favorite article writing templates for free at: www.TryMyFreeArticleTemplates.com
Article Source: http://www.thecontentcorner.com
Use The Right Benefit Statements On Your Website (and In All Your Marketing)
The experts say you need benefit statements in all your marketing – on your website, on your brochures and flyers, in your 30-second introduction and in all types of advertising. This is true.
There could be so many benefit statements for your business, how do you choose?
Marketing is the process of communicating to people about your product or service so they can make a purchase if they perceive they want or need it. If they are not aware of it, don’t know how to purchase it or don’t perceive it fulfills a want or need, there can be no sale.
The key word in that paragraph is ‘perceive’. Your marketing, and therefore your benefit statements, should focus on the perception in the marketplace, not necessarily the actual benefit.
For example, in my business one of the greatest benefits many of my clients realize AFTER working with me is confidence. My clients’ confidence in their business abilities sometimes skyrockets. So why don’t I market based on this? Confidence is so important in business ownership. Prospective customers will often decide against making a purchase because they sense a lack of confidence in the seller.
When prospects are considering hiring me, they do not perceive that they have a confidence problem! Therefore, if I am marketing to my target market based on increasing their confidence, my marketing will fall flat. It will not connect with my target at all.
My target market comes to me mostly because they lack certain business knowledge or are overwhelmed by all the business stuff and need an advisor as well as a coach.
Here’s another example. A couple is having love life issues in their relationship, and a couples therapist is looking for clients. The actual problem may be that the man is not saying anything remotely romantic, and the woman is too critical. They don’t see it that way before they have gone through the therapy, so if the therapist markets herself based on men and women not communicating well, she won’t get these clients.
If, on the other hand, the therapist markets herself based on improving couples’ love lives, that will make an emotional connection and pique interest because that’s the perceived benefit they need. The actual benefit they receive is improved communication, but using that benefit in her marketing will not entice her target market to call.
Here’s your homework. List all of the benefits of doing business with you, then reexamine them to identify perceived vs. actual benefits by putting your feet in the shoes of your target market. Go get’em tigress!
Copyright (c) 2007 Audrey Burton
Article Source: http://www.approvedarticles.com
5 Proven Ways To Boost Your Website Traffic Through Article Marketing
The most effective way to send instant traffic to your new website and boost your search engine rankings is through Article Database Marketing.
This internet marketing method is mostly low maintenance or does not have to cost you a red cent if you are prepared to spend more time submitting your articles. I personally prefer to spend a few dollars to have my articles submitted on auto-pilot but I understand that not everyone is in that financial position.
Here are 5 ways that article marketing can boost your traffic and significantly increase your earnings:
1. You submit your article to the major article databases and a visitor to one of these sites clicks the link in your article database which leads directly to your product page.
2. A visitor to one of the databases uses your article for their website or newsletter content. To do this they are required to keep your resource box intact when reposting the articles on their own pages. A visitor to THEIR site then clicks a link in your resource box. This traffic can really add up over time as your article appears on more and more websites. The success of your article will depend on the quality of the writing, the subject at hand and the size of your target market.
3. You submit an auto-responder email link in your resource box which captures the prospects email address. These emails links are usually incentivised by offers of a free report or download. You now have another addition to your mailing list and any mailings going out to this prospect will of course have links back to your site. This is a great way to build longterm traffic as will the following steps.
4. The more articles submitted the higher your search engine rankings will increase. Always use your important targeted keywords as the linking text in the resource box of your article. This will greatly improve the positioning of your sites in the major search engines for your chosen keywords. Keep the number of links in your resource box to one or two.
5. Many of the major article sites like Ezinearticles and Goarticles have magnificent Page Ranking(PR) in Google, Yahoo and other search indexes so any articles submitted to their databases are quickly snapped up by the search engines. It is not unusual to see your article pages at the databases getting top rankings for just having submitted it. Choose your article title keywords carefully. So, traffic can come straight from the search engines to your article on the databases thus increasing your link visibility and eventually, overall traffic.
These are just a few of the ways that article marketing can provide a welcome boost in website traffic. There are many others but just looking at these you can see that only a fool would miss out on this chance to increase web traffic and subsequently their overall monthly income.
Article Source: http://www.approvedarticles.com
Internet Marketing: Turn Your Website Into A Super Selling Machine!
Let’s just start off by saying that you MUST have a website. No ifs, ands, or buts. Without one, your prospects will not perceive you as a professional. Plus, you are missing out on so many potential sales and marketing opportunities if you don’t have a website.
A website is one of the most powerful marketing tools that you can implement. You can update it immediately; it is unique to your business; it can be seen by thousands of people who are searching for EXACTLY what you have to offer; and it works as your sales force 24/7. And, it can be expanded and changed over time.
A website is a crucial marketing tool that can do the following for your business:
-Increase your visibility and credibility.
-Provide instant information and answers to your prospects’ questions.
-Show your prospects that “I know how you feel.”
-Allow your prospects and customers the ability to see the full spectrum of your services/products.
-Give your site visitors a taste of your personality – you are already building a relationship with them before you ever talk to them!
-Tie together all of your other marketing efforts.
-Offer a storefront to sell your info products including reports, books, tele-classes, e-courses, and digital videos.
-Expand your geographic reach to a much broader audience.
-Provide a place for referrers to send their friends and associates.
-Decrease the length of your sales cycle because by the time your prospects call you, they have had an opportunity to learn about your business online.
Ask yourself a question, “If your website were a salesperson, would you fire him or her?” If the answer is “yes,” well…we have some work to do!
Don’t try to design your own website (unless you are a web designer). There is a steep learning curve and you should devote your time to revenue-making activities. And unless you have a background in web design, your site will look like YOU designed it.
When you hire firm to design your website, make sure you find an company that understands marketing, as well. There are some web designers who can make your website look pretty, but it may not be effective as a sales tool. You want a team who can make your site easy to navigate with a compelling design AND works for you to sell your services and products.
Key pages for your website includes:
-Home page: Your home page is the most important page – this is what people will see first. This must be a page that operates as a Sales Letter that explains what you offer, how you will solve your prospects’ problems, and what action you want your website visitors to take.
-About: All about you, your business, your staff, company history, and philosophy. You can explain how you work and your approach.
-Services/Products: This is a place where your site visitors can go to find out more about what you are selling.
-Contact: Provide a place to give your contact information. Make it as easy as possible for people to get in touch with you.
-Other Key Pages: Other pages could include Clients (list of your customers), Case Studies (demonstrates who you have helped and how), Testimonials (your customers’ raving reviews), Resources (things that your prospects and customers may find helpful.
People don’t read websites like they read a newspaper or book. Instead they scan until they find a link that looks interesting and then they click on it. Therefore it is crucial that you make your website pages compelling and make it obvious what a person is supposed to do next. For example, “Purchase now” or “Read more.”
On your homepage, start with a compelling headline that speaks directly to your target audience. Next, create a series of “pull” marketing questions or statements for your home page. These are problem-oriented - your prospects should be able to read these and answer, “Yes!”
Then, tell your site visitors that they have a way out. Explain exactly what your prospects can do to solve these problems you’ve just laid out. Always provide a call to action. Be sure to explain EXACTLY what you want your visitors to do. For instance, you may want to get them to subscribe to your ezine, go to a specific page, or to register for a seminar.
In your website, be sure to include pages in your website that give a comprehensive explanation of your services, products, or programs. Be sure to give visitors information about you and your staff, your clients, the way you work, and be sire to include testimonials. I also recommend that you provide a way to capture the names of your prospects. There are many effective online tools to do this. Otherwise, they can move on and you may never hear from them again. So, offer a free report and/or an ezine in exchange for your visitors’ contact information.
ACTION ITEM: Do you have a website currently? If you don’t yet have a website, what can you do to build an online presence? What pages will you include? If you already have a website, is it working for you? What can you do to your current website to improve its selling power? What areas can you add to your website (or plan for a new site) to enhance its stickiness – how can you keep people coming back? Get started now as it can often take weeks or months to overhaul a website to make it a super selling machine.
Article Source: http://www.approvedarticles.com
