Website Marketing Strategies: The 4 Proven Tactics Of Website Promotion
There are many ways to promote your website. This is a small part of traffic generation. Traffic generation to your website is more to pay-per-click strategies from pay-per-click search engines like Google Adwords. For website marketing strategies, you should optimize your website to make it easier for search engines like Google and Yahoo! to locate your website and direct your customers to it.
1.Keyword Optimization
Let’s say you’re a customer who is looking for a sword as a collectible. If you are looking for a samurai sword, which is called a katana, an obvious word that you type into a search engine box to look for that sword, would of course be ‘katana’. When the search engine generates results for you, you will notice various websites that sell that sword.
Now instead, picture yourself as a retailer who is promoting your samurai swords in your website. Now in order for your customers to look for you, you have to optimize your website title to have the word ‘katana’ in it. However, since there are too many websites that have that keyword on their sites, you have to find other keywords that other people use to search for the katana in your website title as well. You can use this free tool called Good Keywords to find out what other keyword or keyword phrases they use that have the word ‘katana’in it.
So, when you give a title to your website, it could be - ‘Samurai Swords|Katana|Katana Sanyo’.
2.Site Submission
You can submit your website to various website directories. When you type ‘Submit website’ into a Google search engine box for example, it will list down millions of websites that provide free website submission to established search engines such as Google, Yahoo! and MSN and also other respective search engine websites. It will take you about one to three months to get listed into these search engine directories.
3.Article Marketing
You can write about articles pertaining to the niche that you are in. Let’s say your niche is about coffee beans. You can write good articles to teach people about how to select, roast and brew good coffee beans to make their own cup of coffee. As for every article, in your resource box, write a bit about yourself in a third person format and give a link to your website. When readers appreciate your good article and would like to learn more, they will head down to your website.
It would be very effective if you submit articles automatically using article submission directories. With just one article submission, your article can be submitted to over 500 article directories. If you want to try to submit your articles manually to 500 article directories, well… good luck.
Using this website marketing strategy. when you have submitted just one article to 500 article directories, how many chances are there for people to read and visit your site? Thousands! From just one article, Internet marketers, such as myself see tremendous inprovement in the number of links from article directories to our sites. Meaning to say if I were to create more than 10 articles to optimize or promote one website, how many visitors do you think I’ll receive for that website? Do the math.
4.Link Building
Exchanging links with other recognized websites that have been online for a very long time can help your website gain recognition from search engines. However, emailing every single webmaster of your niche to create a link to your website is a very daunting task. There are some softwares out there such as SEO Elite that automatically sends out your email to thousands of other webmasters. When some webmasters of high-end sites agree to link to your site, not only can search engines look for you easily, but the visitors of that site can click on your link and head down to your website.
These four website marketing strategies have been proven to work for website promotion. If your website is of good quality content and products, these tactics can help you in your website conversion rate. Website conversion rate is the number of visitors who transform into your customers.
Article Source: http://www.approvedarticles.com
Finding An Internet Marketing Website Analyzer Software
When searching for free or paid internet marketing software programs online you have to consider your membership sites, products, services and affiliate programs. You’ve done your keyword research, optimized your website with SEO and now you’re fighting to climb your way up the search engine ladders.
Your first thought might be to visit the mighty Google, Yahoo or MSN….after all they are the “big three” of the online search engine realm. Maybe you’re a little bit more techno savvy than most and you’ve learned about DMOZ and you’re trying to submit your website to them as your next step in hopes of moving up faster and ultimately bringing more search engine driven traffic to your website each day. for more details logon to www.website-convertion-mastery.com. Maybe you’re a big blogger who’s recently learned about the many bookmaking websites or the mighty Technorati and the POWERFUL effect that just ONE good review on their website can have for you.
But wait….before you go RUNNING to the urls mentioned above trying to sign up for their services or going to your favorite search engines you have to understand one main principal. Ask yourself this;
Q: “What are the people in the top 10 search engine listings doing that I’m not?”
A: IMPORTANT NOTE: THEY ARE NOT WORRIED ABOUT SEARCH ENGINE SUBMISSION SERVICES
If you take a minute to do the research you’ll also find that many of these websites don’t have high Google PR, they don’t have low Alexa traffic ranking scores and they don’t know any big named internet marketing gurus. Wow! So then you ask;
Q: “If this is true what are they doing that to get their websites ranked so well?”
A: They are using the power of automated free and low cost internet marketing software.
The first thing you should understand with search engines is that they rank websites based on two things; relative keyword rich content and popularity. for more details visit to www.tube-traffic.com. What I mean by this is that you want other websites to link back to you, but be very careful when you begin working on your backlinks. There are pitfalls to watch for.
To begin with here in this case study example we will assume that you have a favorite free or low cost internet marketing software program that is designed to increase backlinks to your website.
So now your off and running setting up recipricating links (gulp)….make sure that the website that you’re linking to is in good standing with the search engines, check to see how long they’ve been online and also look to see if they have relative content to what you’re offering that is close enough to catch the search engine spider’s attention, but not too close where it will effect your own business. Remember, you want them to link back to you as well so it’s important to make sure that the two websites compliment each other without competing.
Always keep track of your recipricating link partners.
I can’t stress this enough! You can have the best free or paid internet marketing software programs in the world that generate THOUSANDS of recipricating and one way backlinks for you each month, but remember that online business is much like any other business in the brick and mortar world in one sense;
It takes TEN good verifiable (able to be confirmed) testimonials from reputable sources to overcome just ONE loud mouthed person who voices their disapproval of your products, services or affiliate promotional efforts.
Worse than that you may not even be the one the person is complaining about. It might not even be a “person” perse’. It could be one of the mighty search engines themselves that feel that one of YOUR recipricating partners who YOU have linked to has violated one of their sacred rules or maybe they’ve been involved with spamming. 
Now you have outbound links to a “grey barred” website or one that’s been “flamed” all over the search engines. Remember folks this is NOT the news. Negative press on the search engines is NOT a good thing by any means.
Q: “Come on….what is the absolute worse thing that could happen to me?”
A: Your website could get “gray barred” or banned from the search engines!
Ask any internet marketing “guru” or professional what they think is the best and fastest way to climb to the top of the search engines is and they’ll tell you to split test everything and track your results. This is a GREAT start guys and it will help you better your own website, but that has nothing to do with how the search engines view you in comparisance to the other websites they choose to put in their famed top ten! How do we do this you ask….?
SOFTWARE SOFTWARE SOFWARE
Good high quality free or low cost internet marketing software will allow you to track YOUR website statistics AND also keep track of the competition. The reason this is important is simple. When you see someone who is truly successful there is no reason to try to reinvent the wheel here guys. Emulate what they are doing and follow in their footsteps. Remember that success begets success. Checking your own progress to see what’s working for you, but when you see those statistics side by side with the people in Google’s top 10 it’s even easier to see what they’re doing that you’re not. Find out what’s working for them so that YOU can be successful too.
Article Source: http://www.hobbyarticledirectory.com
