Article Marketing Provides You With An Opportunity To Optimize Your Website For Search Engines!
Strengths, Weaknesses, Opportunities and Threats in Article Marketing
Article marketing can promote your website and protect your website from competitors. You can strengthen your article marketing strategy by evaluating the strengths, weaknesses, opportunities, and threats in your article submissions.
Article marketing provides you with an opportunity to optimize your website for search engines, promote your website visibility, and keep your website strong in the face of competitors. Applying a traditional SWOT analysis to your article marketing strategy can sharpen your strategy to capitalize on opportunities that might have otherwise gone unrecognized. SWOT is the acronym for strengths, for more detail www.article-writing-secret.com weaknesses, opportunities and that has been used in business development, organizational development, and competitive marketing strategies for decades. This highly acclaimed strategic method for planning can be applied to your article marketing strategy.
Your article marketing strategy should analyze the strengths of your website, your knowledge and your content. Analyzing your strengths positions you to create content that capitalizes on your greatest strengths and can keep your articles central to your primary content. Your article marketing strategy should also analyze the strengths of your competitor’s website. By researching the articles on your competitor ?s websites and blogs, the articles submitted to article submission directories, and the topics the competitor typically writes articles on, you can plan to write your content to surpass your competitor and position yourself as the more knowledgeable author.
Analyzing the strengths and weaknesses of the websites that you are submitting your articles to is critical to your reputation. Your article marketing strategy should specifically plan to submit articles only to quality websites. If your competitor has a relationship with a link farm, not being everywhere your competitor is will protect your website. If your competitor has neglected to post pertinent information or has posted incorrect information, capitalize on that opportunity in your article marketing strategy.
Article marketing strategies should always look for opportunity. You should be where your competitor is, (unless they are linked with the wrong crowd), and where your competitor. You should also look for opportunities to submit articles with sought-after content. Top tens, recent news, sharp or contradicting opinions, for more detail www.effective-contents.com how-to ?s and reviews always offer opportunity to submit articles. Social book marking websites can be researched for popular topics and be made a regular part of your article marketing strategy.
Threats are an unavoidable aspect of an article marketing strategy. New competitors constantly enter the market, and ethical and unethical competition seeps through every link that is posted on the web. Avoiding links that search engines disrespect, keeping up with your competitor ?s article marketing strategy, and optimizing your website for search engines will add protection to your website ?s viability.
Article marketing requires strategic development to optimize its success. Applying the SWOT analysis to your article marketing strategy will serve to refine your article submissions for optimal search engine positioning and website protection. Take the time to analyze the strengths, weaknesses, opportunities and threats that are an intricate part of your article marketing strategy, and your marketing will surpass your competitors and reach search engine success.
Article Source: http://www.hobbyarticledirectory.com
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Article Marketing Strategies: 21 Ways To Use Your Articles For Maximum Website Exposure
Most people think article marketing is just about getting links. They couldn’t be any more WRONG!
Article marketing is about getting your messages (in the form of articles) out to as many prospects as possible in as many ways as possible.
Here are 21 ways to use your articles so you can build your business:
1. Send your top article placements via email to current clients.
2. Send your top article placements via email to former clients.
3. Send the top article placements via email to prospects. This is how PR LEADS Article Marketing Expert client Kevin Berchelmann scored a $50K+ client!
4. Post reprints on your website. Note - Turn your article placements into PDFs. Do NOT link to your top article placements. This will take people off your website!
5. Include your article placements in book proposals. Roxanne Emmerich, Dr. Vicki Rackner, Dr. Karen Sherman and many other clients of mine have used this strategy to win major book publishing deals.
6. Include your articles in new business proposals.
7. Include your article placements in new business PowerPoint presentations.
8. Add your articles and/or mention your placements in your blog.
9. Add the articles to your newsletter. Remember, your newsletter isn’t ALL about selling. It’s about building relationships based on trust. The way to earn trust is to educate your prospects with powerful knowledge that only you can provide in articles,
10. Mention your article placements on the front page of your website. For example, put across the top of your website: As see on About.com, MarketingProfs, CEO Refresher and Small Business CEO Magazine. Then down the right hand side of your website, put links to your PDF versions of your article placements.
11. Send print copies of your article placements to your current clients.
12. Send print copies to your former clients.
13. Send print copies to your prospects.
14. Mention your article placements in you website bio.
15. Mention your article placements in your speech introduction.
16. Create a list of all the top article placements and post it to your website’s “newsroom” section.
17. Add your articles to your Facebook page.
18. Twitter about your article placements.
19. Turn your articles into video articles and post it to YouTube, Viddler and other video syndication websites.
20. Use your articles as a list building mechanism. Check out how Shane Ellison uses his articles on his website: www.thepeopleschemist.com/articles to build his list.
21. Mention your article placements in the P.S. of your email signature. For example, put… P.S. My article, “25 Ways to Make Money Using Articles” was just published on About.com. Now you can read it at (put your website URL where you put the text or PDF version of the article)
You don’t have to do all these steps. If you do only ONE of these steps, you will be doing more than you are now to build your business. Take action today to build your business with article marketing!
Now, start writing your articles.
Article Marketing Expert Eric Gruber uses the power of articles to create online opportunities for Internet marketers, small business owners and entrepreneurs who want more publicity, prospects and profits. Now, you can get his instant article writing templates that will help you write your articles in 30 minutes or less. For a limited time, you can get 3 of his favorite article writing templates for free at: www.TryMyFreeArticleTemplates.com
Article Source: http://www.thecontentcorner.com
